Who would be the audience for your media product?

My magazine audience is male middle class students aged between 15 -22, who have become disillusioned by the charts because they feel everything sounds the same, they hunt for new music across various platforms (radio, internet etc…) and look for a good gig to go to. The research done prior to creating my product showed me that this was a gap in the market.

My magazine covers this market quite well. I feel this way as they music discussed in my magazine is rather modern and people of this age range will have knowledge of these bands. The artists in my magazines aren’t dressed in designer fashion labels as to link in with the middle classes, who mainly wear high-street brands. Mainly men feature in this magazine so the men reading can relate to the men in the magazine as they are likely to be speaking of things that have happened to the readers or at least heard about. However, some girls will feature in this publication at some point as to draw readers in through visuals; the women that feature will be considered attractive.

The disillusionment involving chart music is the main thing that defines my audience. It is seen in the eyes of my audience that pop music is dead; that everything in the charts sounds the same thus making it terrible. This group are always seeking new underground music to listen to because the music that the radios play says nothing to them about my life and the underground music does. My research shows this as most of the people asked chose the alternatives to pop.

As mentioned above my audience are very keen gig go-ers. They are the people who like to seek about new bands in their local scene by going to see them live even if it costs a few pounds. This would be seen as their main past time as they feel it is the best way to have a good time because they spend all day studying and they want to enjoy the time they have off.

This is the type of gig that my audience would go to see; http://www.youtube.com/watch?v=dhFwOr7NFdg