What kind of media institution might distribute your media product and why?

If I were to publish my final magazine, first of all I’d have to find a publishing company that would publish it. If I were to choose a specific company, I’d choose “Future Publishing”. I’d choose said company because although they publish music magazines none of them cover the genre that I am covering with my magazine. They also cover the social class that I am after; middle class. Research would be done into whether my product fits in to the market or not and whether my product would be suitable for that said publishing company because they might already sell music magazine and they don’t what the sales of that product to decline because of my new product.  

They would choose to publish my product as I feel it would it allow them to reach a younger audience as I feel most of there magazines are aimed at older people especially with their “Classic Rock” magazine which covers music from the 1960/70’s. The same can be said for there computer music and guitar magazines they are all for people over the age of 25 years of age. 
I would use modern technology to reach this young audience. Most music magazines have websites; I would do this as it allows me to reach an audience that wouldn't normally purchase magazines. The internet also allows for online publishing; magazines offer digital versions of their publication for a subsidised cost because this way it doesn't need to be printed and distributed. it cuts out the middle man if you were and allows for costs to be lowered on both sides.

How did you attract/address your the audience?

I decided to use familiar imagery in my magazine to attract my audience; the union flag is behind the main character on the front cover. Using very known images will draw the person to the magazine because they’ll be familiar to it. I addressed my audience by asking them a question on the cover. Asking the audience a question will make them want to know the answer and by them reading/ buying the magazine they’ll be able to answer the question. I made the main character on my cover have an eye line match, an eye line match means when the viewer makes contact with that person and they feel a connection. This connection makes them feel special; this famous person is looking at me, once the connection is made they’ll want to know more so they pick the magazine up to read it. 



Morissey has an eye line match in this magazine
and this draws the reader in.

The Union Jack is a familiar sight to the viewers of this magazine as it is based in the UK.



As well as using similar images I made reference to bands and artists that the audience are likely to have knowledge of. These references are on the front cover to attract the audience into the magazine. Admittedly it won't do this to the extent the images do much if a viewer sees a name they recognise they are likely to seek information about them.